For RICO (halal buffet catering), we executed an on-page SEO revamp focused on halal-specific search demand. We mapped keywords, optimized metadata and headings, expanded copy with compliance/halal details, built internal links across menus, occasions, and FAQs, and added clear CTAs to enquiry and WhatsApp—boosting qualified discovery from Muslim families, community groups, and corporate teams needing halal options.
Halal catering queries require trust and clarity (certification, kitchens, ingredients). RICO’s pages lacked consistent halal signals in titles/meta and didn’t fully cover key intents (Hari Raya, wedding, corporate halal catering, community/mosque events, school functions). We needed to surface the right proof while improving rankings against strong competitors.
We created a halal-focused keyword map and rewrote titles/meta to surface certification and cuisine types. Content was expanded with proof points (halal status, allergens, vegetarian options), delivery/setup timelines, and occasion-specific FAQs. Internal linking now routes users from occasion pages to matching menus and enquiry actions. Image alt text and breadcrumb/FAQ schema support relevance and rich-result eligibility—strengthening visibility for halal buffet and event searches.
