Conducted performance analysis and optimization for Richfood’s Search Ads campaign to improve ROI while maintaining conversion volume.
Despite steady traffic in August and September, the campaign showed fluctuating conversions and ROI, requiring a closer look at ad spend efficiency and keyword performance.
Implemented tighter keyword grouping, adjusted bids based on performance data, and optimized ad extensions. Emphasis was placed on improving click-through rate and lowering CPC through more relevant ad copy.
