We refined RichFood’s on-page SEO to grow non-halal buffet visibility in Singapore. Work covered page-level keyword mapping, title/meta rewrites, H1–H3 structure, internal linking between menus/occasions, and skimmable copy sections (FAQs, portions, delivery, setup). The aim was stronger coverage for corporate events and family celebrations, driving qualified traffic to enquiry forms and WhatsApp.
RichFood competes in a crowded catering scene where many pages target generic “buffet catering” terms. The website had uneven metadata and thin content on high-intent occasions (corporate lunch, company D&D, Christmas, CNY, birthday). We needed to win non-halal searches without diluting RichFood’s brand tone or altering the current design.
We built a page-by-page keyword map around non-halal set menus and occasions, rewrote titles/meta for CTR, tightened heading hierarchy, and added comparison blocks (per-pax price, menu highlights, add-ons). We built a connected information architecture—menus, occasions, and FAQs,so users find the right package faster, while structured FAQ snippets target quick answers. Alt text, breadcrumb markup, and a publishing checklist keep new pages consistent—lifting impressions for non-brand, non-halal buffet terms and improving enquiry conversion.
