We executed a technical SEO uplift for RichFood’s buffet site to improve mobile speed, crawl efficiency, and indexation. The work consolidated XML sitemaps, fixed internal linking, standardised canonical rules, and cleaned render-blocking assets, making pages faster and easier for search engines to understand. We also reinforced non-halal disclosures to match user intent and reduce mismatched clicks.
RichFood competes on generic “buffet catering” queries, but the site had inconsistent metadata, duplicate URL variants, and fragmented sitemaps. Mixed legacy templates caused CLS/LCP instability on phones, while unclear non-halal indicators led to poor engagement from halal-seeking users.
We rebuilt the sitemap stack and robots directives, introduced a canonical map/redirect policy, and refactored image delivery (responsive sets, compression, lazyload) to stabilise Core Web Vitals. Breadcrumb/FAQ schema was added on menu/occasion templates, and “non-halal” signals were surfaced in titles/headers where appropriate. Internal links now connect menus, occasion hubs, and FAQs in a guided path to enquiry, improving crawl depth and user flow.
