Improved Richfood’s local search presence by optimizing its Google Business Profile with accurate business information, updated visuals, and location-based enhancements. The goal was to increase visibility for catering-related searches and strengthen local discovery among potential customers.
Richfood faced limited local visibility due to outdated profile information, minimal customer reviews, and weak category relevance. These issues made it harder for the brand to appear in high-intent local searches, reducing opportunities to attract nearby customers.
Optimized the Google Business Profile with updated details, refined category selection, new high-quality photos, and consistent branding. Encouraged customer review generation and improved keyword relevance through localized content updates. These improvements collectively boosted visibility, credibility, and customer engagement.
