For Richfood, we strengthened customer engagement by creating targeted email campaigns that highlighted family-friendly menus, promotions, and weekly meal options. These campaigns were designed to build stronger relationships with existing customers and encourage repeat purchases.
Richfood’s audience is broad and family-oriented, making it difficult to deliver email content that resonates with diverse household needs. Open rates were inconsistent, and many customers were unaware of weekly menu updates or special offers.
We developed segmented email flows based on customer behavior—such as previous orders and preferred meal types. Family-focused content, clear promotional highlights, and improved newsletter layouts helped increase engagement and guided customers back to the website to explore new offerings.
