We are proud to collaborate with NouRiche, a company dedicated to providing healthy and nourishing meals for mothers after childbirth. Through this project, we support their mission of using only fresh, high-quality ingredients to create dishes that restore energy, promote recovery, and enhance overall well-being. Together with NouRiche, we aim to make postpartum care more holistic, ensuring that new mothers receive the nutrition they truly deserve. Our focus is to ensure that NouRiche’s efforts truly help new mothers access and enjoy healthy meals during this important stage of life.
In collaborating with NouRiche, one of the main challenges was ensuring that the brand’s mission and design could be clearly communicated to the right audience—especially expecting and new mothers seeking healthy meals after childbirth. It was essential that the messaging, visuals, and overall presentation resonated with mothers who may be looking for trustworthy solutions during a very delicate stage of life. Beyond design, the challenge also included building awareness around the importance of postpartum nutrition, while making sure the meals were seen as both practical and beneficial.
To address this, we worked closely with NouRiche to translate their vision into designs and messaging that are warm, clear, and approachable. The focus was on visuals and language that speak directly to mothers, highlighting care, recovery, and nourishment. Educational elements were added to increase awareness about postpartum nutrition, while emphasizing NouRiche’s use of fresh, high-quality ingredients. This ensures that what is designed truly connects with and supports mothers in their journey after childbirth.
