Right after launch, we focused on on-page SEO to accelerate ISO’s organic visibility. We mapped keywords to pages, refined titles and meta descriptions, structured H1–H3 hierarchy, strengthened internal linking, and expanded copy with clear answers and FAQs. We also added alt text and lightweight schema to improve relevance and click-throughs. This gave the new site early traction across both branded and non-branded searches and a smoother path to consultation.
As a newly launched website, ISO had limited authority, thin or generic metadata, and uneven keyword targeting—making it difficult to surface for competitive immigration terms. The priority was to win early impressions and clicks without changing the site’s visual design or disrupting lead flows.
TMA delivered an on-page SEO sprint: a page-by-page keyword map, rewritten titles and meta descriptions, cleaned heading structure, and an internal-linking pattern that connected service pages, guides, and FAQs. We consolidated overlapping content, added skimmable sections and answer snippets, and introduced FAQ/Breadcrumb schema alongside complete image alt text. Governance docs and a publishing checklist kept future pages consistent. The result was a noticeable uplift in impressions, clicks, and entry-page quality—helping ISO establish organic presence quickly after launch.
