Implemented a Google Business Profile optimization strategy to strengthen Rico Catering’s presence in local event-catering searches. The project focused on improving visibility for corporate and private catering audiences within specific service areas.
Rico Catering’s local reach was affected by inconsistent profile information and low engagement signals, causing it to appear less frequently in competitive catering queries. The lack of review activity also limited trust-building with potential customers.
Refreshed business details, optimized service descriptions, added relevant catering categories, and uploaded new visual assets. Initiated a structured review-collection effort to increase credibility and engagement. The optimized profile resulted in stronger local rankings and higher customer inquiries.
