For Rico, we focused on technical foundations that showcase halal credibility while lifting performance: HTTPS hardening, Web Vitals tuning, sitemap consolidation, and structured data. Clear halal signals and clean URL architecture helped search engines and users quickly confirm relevance, improving qualified discovery.
In YMYL-adjacent food/catering searches, accuracy and trust matter. Rico’s pages had uneven speed on mobile and overlapping menus that diluted indexation. Halal proof points were not consistently reflected in metadata, which limited CTR from halal-specific queries despite the brand’s certification and positioning.
We normalised URL and parameter handling, regenerated XML sitemaps, and implemented Breadcrumb/FAQ schema on key templates. Titles/meta were rewritten to surface halal status and event use-cases; image alt text and internal links were standardised across buffet, mini-buffet and bento sections. Asset optimisation (caching, minification, defer) and responsive imagery improved LCP/CLS, while UTM governance clarified source → enquiry tracking.
