Rico Catering is a trusted name in Singapore’s premium Halal buffet and bento catering scene, known for curating memorable dining experiences across weddings, birthdays, festive occasions, and corporate gatherings. With a reputation built on care, hospitality, and culinary excellence, they offer a diverse menu spanning buffet catering, seminar meals, artisanal canapés, and more. Rico engaged us to design and develop an eCommerce platform that could showcase their extensive catering options while streamlining the complex ordering process. The goal was to build a digital experience as welcoming and reliable as their food—one that reflects their values of family, celebration, and inclusivity.
As a new catering service entering a highly competitive market, one of the main challenges is ensuring customers recognize our distinct value. We need to aim to position ourselves not just as another option, but as a premium choice that reflects quality, wellness, and trust. Every dish is crafted to be both delicious and nourishing, while adhering strictly to halal standards. By consistently upholding these principles, we strive to build confidence and loyalty, aligned with our signature navy blue and gold identity.
We solve this challenge by drawing inspiration from premium, hotel-style catering designs that perfectly match our navy blue and gold brand colors. To ensure customers immediately understand our value, we showcase mouthwatering food photography that reflects both elegance and quality. Each post is carefully curated to highlight our premium, healthy, and halal promise, creating a strong visual identity. With consistent posting of 8–10 updates per month, we aim to build awareness, trust, and customer connection effectively.
