Rejuven is a Singapore-based brand dedicated to making Traditional Chinese Medicine (TCM) diets accessible and convenient for modern lifestyles. With a mission to combine nourishment, healing, and convenience, they offer meal plans that support general wellness as well as targeted needs like cancer recovery, diabetes management, and post-surgery care. We were engaged to build an eCommerce website that simplifies ordering across multiple categories, meal durations, pax options, and dietary preferences, while also giving the client flexibility to update menus through a dedicated content management system. The goal was to align their digital presence with their mission of health, innovation, and care.
Rejuven’s ambition to become Singapore’s leading TCM meal provider required more than a simple ordering system. The business needed to translate the depth of its offerings—wellness, post-surgery, and condition-specific diets—into an online journey that customers could understand at a glance.
We have changed the logo color from pink to maroon to create a more refined and elegant look. The maroon shade gives the design a sense of depth and professionalism, making it more visually appealing and sophisticated compared to the bright pink. Additionally, the original neon color of the mat appeared too overwhelming and distracting, which reduced the overall balance of the design. By introducing maroon, the design feels warmer, more stylish, and harmonious, while avoiding excessive brightness. This adjustment ensures the final product is not only attractive but also carries a stronger sense of modernity and aesthetic value.
